We believe loyalty should be rewarded!

Spend more to earn more!

Join Love Wine’s CRU Rewards loyalty program
and get rewarded everytime you shop with us.

You automatically receive 100 points just for signing up!

Say hello to CRU

Be first in line for member only events
Learn more about the wines you drink
Priority delivery

How to earn points?



Create an account
100 points
Make a purchase
Up to15 points per £1 spent
Refer a friend
500 points
Happy birthday
50 points
Follow us
50 points
Sign up to our mailing lists
50 points
Write a product review
50 points


Your ‘CRU’ level is based on your average
yearly spend with Love Wine